Life Insurance For People Who Actually Live

Insurance, minus the bullsh*t.

Why We Exist

Most life insurance ads talk to you like you’re already dead.

We don’t.

Good Grief was built for people who actually live — and still want to take care of the people they love.

No scare tactics. No suits yelling at you. Just coverage that makes sense.

How It Works

Answer Questions

Takes about 3 minutes.

See Options

Clear prices,no pressure.

Get Covered

Handle once,live your life.

Get It Done

The Good Grief Difference

No fear-based marketing

Human language, no jargon

Fast, digital, no nonsense

“This feels nothing like insurance - and that’s the point. I’ve never had a better death.”

Why They Love Us

Honestly the first insurance site I didn’t hate.

Cassandra

I didn’t feel rushed, confused, or guilt-tripped, which honestly surprised me.

Leo

Nothing flashy. Nothing sketchy. Just… solid.

Alexa

Get It Done

How You Can Get It Done

Option A:
Do It Yourself

Best if you want speed.

• Answer Questions
• Get Online Quotes
• Handle in minutes

Do It Yourself

Option B:
Talk To Human

Best if you want reassurance.

• No Pressure
• No Script
• Licensed People

Talk To Human

In Case You Wondered

Is this real life insurance?

Yes. Real policies from real, regulated insurance carriers — just without the fear-based sales pitch.

How long does it take? 

A few minutes to get options. Most people can handle everything in one sitting.

Is this expensive?

No surprises. You’ll see clear prices upfront and decide what makes sense for you.

Can I talk to a human if I need to?

Absolutely. Licensed, real people — no scripts, no pressure.

Life Happens Fast.
Coverage Should Too.

Get It Done

Good Grief provides access to life insurance products offered by licensed insurance agents and regulated insurance carriers. Coverage availability, eligibility, pricing, and terms vary by individual circumstances and state of residence.

Information on this site is provided for general informational purposes only and does not constitute an offer, solicitation, or contract of insurance. Final policy terms are governed by the issued policy and carrier underwriting approval.

Life Insurance For People Who Actually Live

Why We Exist

How It Works

Answer Questions

See Options

Get Covered